Thursday, June 26, 2014

Canon micro-website aims to educate users on lenses

By Joel Shore  June 26, 2014

Canon today announced creation of micro-website devoted to helping people understand the power they can access when looking at the world through the right lens. While a DSLR camera body is an important creative tool, lenses help photographers of all levels realize their artistic vision. This microsite aims to help consumers grow creatively and expand their photographic tools beyond kit lenses.

Through the site, visitors can find educational materials about the possibilities unlocked through the many different kind of lenses available to them: macro, zoom, telephoto, prime, wide-angle, STM, tilt-shift and fisheye. They’ll find that each type of lens unlocks a different power and helps tell a unique story – for example, through a macro lens a ladybug can become a monster. Through videos, sample imagery, and educational video content, photographers and videographers from novices to advanced can learn how to determine which Canon EF or EF-S Lenses will best help them create more powerful images with their EOS Digital SLR camera. Additionally, visitors should find helpful quick tips for shooting with each category of lens, from fisheye to telephoto.

You can view the microsite and learn more about Canon optics at explore-lenses.usa.canon.com.     

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