Thursday, April 10, 2014

Nikon + Android + $350 = Coolpix S810c compact camera

'Social camera' helps speeds photo sharing, offers instant access to users' favorite apps

  • 16.0 megapixel CMOS sensor
  • Internal Wi-Fi, built-in GPS
  • Stereo headphone jack for playing media
  • ISO to 3200
By Joel Shore
April 10, 2014


Nikon's COOLPIX S810c, launched today, combines the company's imaging technologies and the capabilities of the Android operating system (OS). Whether photographing friends or fast-action sports, the 16.0-megapixel COOLPIX S810c targets users who use their cell phones to share photos via social networks.

The COOLPIX S810c combines the best parts of a Nikon camera and the limitless possibilities of the Android Operating System, so users can seamlessly integrate their digital lives with their creative passions. Users will be able to stay connected and share everyday moments with ease through Full HD video and still photos.


Capture and Share Photos, Without Sacrificing Image Quality
The COOLPIX S810c provides users with the power to capture high-quality images in low light or from a distance, delivering the results that would otherwise be a challenge to capture with a smartphone. It features a 16.0-megapixel, backside illuminated (BSI) CMOS sensor for low-light ability, and a 12x optical zoom NIKKOR lens (with24x Dynamic Fine Zoom) to get shots from up close or far away. Further bolstering the low-light capability of the S810c, the camera has an ISO range up to 3200, as well as Lens-Shift Vibration Reduction (VR) to help minimize blurry photos, even while shooting handheld. It also has a fast continuous shooting mode.

Stay Connected, Share Effortlessly With Built-in Wi-Fi
Whether liking a status or tagging a photo, COOLPIX S810c users can share their most memorable moments with friends and family with the Android 4.2.2 Jelly Bean Operating System. When accessing Google Play, users have access to endless apps including Facebook, Twitter, Instagram and other apps where they can share photos and stay connected. With the Android OS, users can surf the Web, read email, browse through their friends' photos and videos, navigate with maps more. The built-in Wi-Fi capabilities provide a simple way to  share photos instantly with friends and family. When no external Wi-Fi network is available, users can also connect to a compatible smartphone or tablet via the dedicated "Connect to S810c" app in order to transfer, share and view their images on that smart device. Additionally, the COOLPIX S810c has built-in GPS for location-based apps, as well as a stereo headphone jack, which allows users to operate their camera as a mobile media player device. With the COOLPIX S810c users can easily navigate to their dinner date, while listening to their favorite playlist, and then shoot and share their entrĂ©e as well as the night's details with friends, all with the same device.

Proven Nikon Technologies and Features
Whether sharing, swiping, composing or navigating, users will appreciate the wide and bright 3.7-in. touch-screen LCD monitor with 1.2 million-dot resolution, as well as the ability to capture Full 1080p HD video. Additionally, COOLPIX S810c photographers can explore their creativity with a variety of special and creative effects including user-friendly modes and features like Easy Panorama, which lets the user simply sweep the camera to create an ultra-wide panoramic image. Furthermore, the camera also features a new enhanced battery, allowing users to stay connected longer.

Price and Availability
The Nikon COOLPIX S810c will be available in early May 2014 in Black or White for a suggested retail price (SRP) of $349.95**. For more information on the latest COOLPIX cameras as well as other Nikon products, please visit www.nikonusa.com.