PRIME noise reduction signals a major leap in technology
By Joel Shore
October 23, 2013
New York at PhotoPlus Expo
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Based on DxO Labs’ exclusive approach of prior
calibration of equipment in its laboratories, DxO Optics Pro integrates many
powerful tools for automatically processing RAW and JPEG images: precise
optical and geometric corrections, intelligent optimization of exposure and
contrast, preservation of colors and details. Its numerous presets can be
adapted to photographers’ personal tastes and will help them bring out the best
in their photos in just a few clicks.
Breathtaking images, even at extremely high ISO
Thanks to PRIME (Probabilistic Raw IMage Enhancement)
denoising technology, which analyzes the structure of RAW images in depth in
order to differentiate between noise and fine details, DxO Optics Pro 9 offers
a gain in image quality of up to one full stop over the best noise reduction
algorithms currently on the market.
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PRIME technology results in truly spectacular images:
noise is suppressed, and textures, details, and color saturation are preserved,
particularly in shadows, for a beautifully natural look.
For photographers who prefer to denoise their images
immediately, DxO Optics Pro 9 still offers a newly-improved high-quality “classic”
denoising tool that produces finely-detailed renderings quickly, even at the
highest sensitivities.
Unrivaled highlight management and color rendering
The exclusive DxO Smart Lighting feature optimizes the
overall contrast of an image by intelligently adapting to its contents. This
tool has been further improved in DxO Optics Pro 9, which now offers even more
powerful highlight management: details that once were thought lost are
revealed, even when the information is missing in the original RAW data, and
colorimetric errors are minimized.
DxO Labs’ highly precise knowledge of the way each camera
reproduces color allows DxO Optics Pro to emulate the rendering of any camera
on RAW images. DxO Optics Pro 9 goes even further by proposing a new color
rendering called “DxO Portrait,” which preserves skin tones and
naturally-saturated colors.
New visual presets
DxO Optics Pro 9’s library of presets has been completely
redesigned. Portrait, Landscape, Black & White, Single-shot HDR: the new
DxO presets respond to different use cases that photographers frequently
encounter, and are supplemented by “Atmospheres,” a new set of creative
renderings.
A new visual presets window makes it easier for users
choose which preset to apply to their images by letting them preview thumbnails
of the rendering effects prior to application.
New export tools
DxO Optics Pro 9 simplifies its workflow by allowing
photographers to go directly from customizing their images to using and sharing
them.
The “Export to Disk” feature lets users generate and save
JPEG, TIFF, and DNG images in just a few clicks. The new “Export to Application”
feature groups into a single transaction both processing and opening images in
an external application, such as other DxO software products or other editors
that specialize in photo retouching, panoramic shots, HDR, and cataloguing.
Finally, the “Export to Flickr” feature adopts this same new approach, letting
users process and publish their photos directly online in just one step.
Even more comfortable and productive
The DxO Optics Pro interface has undergone another
evolution, with a new workspace that highlights essential correction tools,
optimizes vertical space, and reorganizes toolbars and palettes in an even more
logical fashion. Further, it is now possible to access context-sensitive help
directly in the correction palettes.
Availability and introductory offer
The Standard and Elite editions of DxO Optics Pro 9 for
Mac and Windows are now available in the DxO Labs line store (shop.dxo.com) and
at photo resellers at a special discount through November 20, 2013:
- DxO Optics Pro 9 Standard Edition: $99 instead of $169
- DxO Optics Pro 9 Elite Edition: $199 instead of $299
Photographers who acquired a DxO Optics Pro 8 license on
or after September 1, 2013, are entitled to a free upgrade to version 9. Other
customers can benefit from a special discount on their upgrade directly from
their customer account through November 20, 2013.


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